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Football
Asian Bookmaker LETOU Partners Inter Milan
August 14, 2018
Yet another gambling company has reinforced its position in European football. The Philippines-based firm LETOU has become Inter Milan’s first Asian online gaming partner.
Juventus Scores 5th Commercial Goal in China
August 8, 2018
Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.
FAM Scores An Unlikely Deal For Malaysian National Football Team
August 4, 2018
In the unlikeliest of deals, The Football Association of Malaysia (FAM), has scored a three-year sponsorship deal with a homegrown B2B engineering firm.
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
Kohli Becomes The Most Marketable Asian Athlete On Instagram
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
PSG Activates For E-Sports Fans In ICC Singapore Debut
July 24, 2018
As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…
eTtailer Shopee Expands Domestic Football Partnership
July 14, 2018
Malaysian e-retailer Shopee and the Malaysia Football League (MFL) have collaborated on an official MFL merchandise online store.
Facebook Bets On Live Football For Asian Markets
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports
July 5, 2018
With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.
Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018
June 28, 2018
A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…
