Football

Bookmaker Takes A Punt On La Liga In Asia

May 31, 2018

Ahead of the 2018/19 La Liga season, Maltese-based bookmaker ManBetX has become the Spanish league’s official betting partner for Asia in a multimillion-dollar, three-year deal.

Philippines Football Catching Commercial Tailwind

May 23, 2018

The beautiful game is set for a tailwind in the Philippines as the national team successfully earns its stripes across the continent: qualifying for the Asian Cup and…

Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio

May 16, 2018

Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…

Cristiano Ronaldo Grows His Branded Content Portfolio

May 11, 2018

Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.

Challenger Brand Molten Wades Into The Asian Football Scene

May 8, 2018

Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).

AirAsia Boosts Revamped AFF Suzuki Cup 2018

May 6, 2018

AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.

Egyptian Govt Resolves Mo Salah’s Image Rights Row

May 2, 2018

Egypt Football Association’s head honcho has apologised to the nation’s superstar Mohamed Salah for a dispute over image rights, highlighting the clout of the 25-year-old Liverpool winger.

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…

China's Ledman Extends Nation's Football Influence into South America

April 17, 2018

On the doorstep of the FIFA World Cup, Ledman Sports - a subsidiary of Chinese LED manufacturer Ledman Electronics - has made a move to extend the company's…