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AXA Borrows EPL Strategy From Rivals AIA and Ping An
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
Unilever Leverages Major Sports Sponsorships Deals
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.
Serie A’s Napoli Gets Busy With Asian Sponsors
October 2, 2018
Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.
French Football League Pulls in Fast Growing Tyremaker From South Asia
September 14, 2018
Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…
Twitter Expands APAC Video Content Roster
September 13, 2018
Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.
Ping An Insurance Ramps Up Chinese Youth Football
September 4, 2018
Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…
South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?
August 18, 2018
Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…
Asian Bookmaker LETOU Partners Inter Milan
August 14, 2018
Yet another gambling company has reinforced its position in European football. The Philippines-based firm LETOU has become Inter Milan’s first Asian online gaming partner.
Juventus Scores 5th Commercial Goal in China
August 8, 2018
Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.
