Football

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…

eTtailer Shopee Expands Domestic Football Partnership

July 14, 2018

Malaysian e-retailer Shopee and the Malaysia Football League (MFL) have collaborated on an official MFL merchandise online store.

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports

July 5, 2018

With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.

Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018

June 28, 2018

A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…

Suning Out To Wrest Full Control of Inter Milan

June 23, 2018

Jindong Zhang, majority shareholder of Italian football club Inter Milan, is looking to gain full control of the Serie A team, according to Italian media reports.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Asian Football Confederation (AFC) Stuns With Lucrative Commercial Rights Deal

June 14, 2018

The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.