Football

Ping An Insurance Ramps Up Chinese Youth Football

September 4, 2018

Chinese Super League (CSL)’s title sponsor Ping An Insurance has expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning Football…

South Korea’s largest chaebol (conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant FC Barcelona.

South Korean Top 5 Chaebol Breaks Out Of Asia

August 23, 2018

One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.

Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?

August 18, 2018

Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…

Asian Bookmaker LETOU Partners Inter Milan

August 14, 2018

Yet another gambling company has reinforced its position in European football. The Philippines-based firm LETOU has become Inter Milan’s first Asian online gaming partner.

Juventus Scores 5th Commercial Goal in China

August 8, 2018

Serie A giant Juventus, which now has Portuguese superstar Ronaldo in its ranks, is quickly becoming Europe's most successful commercial football club in China.

CustomCraft Football Association of Malaysia FAM

FAM Scores An Unlikely Deal For Malaysian National Football Team

August 4, 2018

In the unlikeliest of deals, The Football Association of Malaysia (FAM), has scored a three-year sponsorship deal with a homegrown B2B engineering firm.

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…