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Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market
December 13, 2018
Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.
Puma Finally Lands K-League Kit Sponsorship
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
PSG Partners Challenger Brand Asian Bookie LoveBet
November 22, 2018
Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.
Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal
November 13, 2018
Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.
Huawei Has Extra Busy Week With AFF Suzuki Cup Deal
November 9, 2018
The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.
Qatar Airways Eyes An EPL Deal
November 6, 2018
The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.
Another Pharma Backs a European Football Giant: Two Horse Race Forming
November 1, 2018
Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.
Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
MP & Silva Dissolution Leaves Landmark Southeast Asian Football Deals In A Fix
October 19, 2018
International sports agency MP & Silva has been wound up following a hearing at the UK’s High Court of Justice, putting two major Southeast Asian football deals in…
Tag Heuer Goes Retro Manga For Recent J-League Campaign
October 18, 2018
With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.
