Football

Tourism Indonesia Surprises With Sadio Mane Move

October 23, 2018

Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.

MP & Silva Dissolution Leaves Landmark Southeast Asian Football Deals In A Fix

October 19, 2018

International sports agency MP & Silva has been wound up following a hearing at the UK’s High Court of Justice, putting two major Southeast Asian football deals in…

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund

October 12, 2018

The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.

Vatti Gets Patriotic With Recent Team China Deal

October 9, 2018

Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.

AXA Borrows EPL Strategy From Rivals AIA and Ping An

October 5, 2018

French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Serie A’s Napoli Gets Busy With Asian Sponsors

October 2, 2018

Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

Twitter Expands APAC Video Content Roster

September 13, 2018

Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.