June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
June 11, 2019
Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
June 4, 2019
English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…
May 27, 2019
Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…
May 16, 2019
China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
May 9, 2019
FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.
May 7, 2019
In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
May 1, 2019
After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.
April 12, 2019
According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…