Football

Huawei Has Extra Busy Week With AFF Suzuki Cup Deal

November 9, 2018

The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.

Qatar Airways Eyes An EPL Deal

November 6, 2018

The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.

Another Pharma Backs a European Football Giant: Two Horse Race Forming

November 1, 2018

Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.

Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.

Tourism Indonesia Surprises With Sadio Mane Move

October 23, 2018

Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.

MP & Silva Dissolution Leaves Landmark Southeast Asian Football Deals In A Fix

October 19, 2018

International sports agency MP & Silva has been wound up following a hearing at the UK’s High Court of Justice, putting two major Southeast Asian football deals in…

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund

October 12, 2018

The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.

Vatti Gets Patriotic With Recent Team China Deal

October 9, 2018

Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.