Football

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.

Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football

January 1, 2019

Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.

Qatar National Bank Leverages Neymar Endorsement For Global Growth

December 15, 2018

Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.

PSG Partners Challenger Brand Asian Bookie LoveBet

November 22, 2018

Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.

Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal

November 13, 2018

Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.

Huawei Has Extra Busy Week With AFF Suzuki Cup Deal

November 9, 2018

The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.

Qatar Airways Eyes An EPL Deal

November 6, 2018

The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.