Football

Liverpool FC Guns For Youthful Audiences With TikTok Collab

May 27, 2019

Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

FIFA Considers Sponsorship For VAR Breaks

May 9, 2019

FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.

New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness

May 7, 2019

In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.

Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football

May 1, 2019

After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

French Football Pitches India For Corporate Investment

April 9, 2019

France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.

Malaysian Football Hits Commercial Limbo As It Breaks Ties With Telekom Malaysia

March 18, 2019

The Malaysian Football League has terminated its sponsorship deal with Telekom Malaysia (TM) following the failure of the latter to comply with obligations.

AirAsia Jumps On Board Malaysian Football League Hype

March 8, 2019

AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.