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Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India
July 24, 2019
American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.
China’s MG Motor Expands Liverpool FC Partnership To A Global Deal
July 16, 2019
China’s MG Motor has expanded its regional partnership with reigning UEFA Champions League winner Liverpool FC into the global tier.
China’s UnionPay Nets Landmark Basketball Deal In Philippines
July 13, 2019
UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.
Singha Extends Long-Term Chelsea FC Partnership
July 11, 2019
Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.
Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner
July 5, 2019
Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.
Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia
July 3, 2019
Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.
Indonesia and Australia Consider 2034 FIFA World Cup Bid
June 28, 2019
Football officials from Australia and Indonesia have discussed the possibility of lodging a joint bid to host the 2034 FIFA World Cup.
Fun88 Banks On Kobe Bryant’s Legacy For Its Latest Endorsement Deal
June 26, 2019
Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.
Men's Skincare Brand Breaks Out Of Japan With PSG
June 21, 2019
Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
Rakuten Invests Deeper Into Sport With Own OTT Platform
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
