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Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Qatar Sports Investments Eyes Sponsorship Deal With Beckham
January 23, 2020
Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League
December 20, 2019
AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
King Power Gives Back To Thai Football With Latest Infrastructure Deal
December 19, 2019
The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims
November 29, 2019
Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew
November 22, 2019
Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
