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Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner
July 5, 2019
Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.
Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia
July 3, 2019
Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.
Indonesia and Australia Consider 2034 FIFA World Cup Bid
June 28, 2019
Football officials from Australia and Indonesia have discussed the possibility of lodging a joint bid to host the 2034 FIFA World Cup.
Fun88 Banks On Kobe Bryant’s Legacy For Its Latest Endorsement Deal
June 26, 2019
Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.
Men's Skincare Brand Breaks Out Of Japan With PSG
June 21, 2019
Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
Rakuten Invests Deeper Into Sport With Own OTT Platform
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Sponsors Go Cold on Neymar Over Rape Allegations
June 11, 2019
Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
Manchester City Set To Invest In ISL’s Mumbai City FC
June 4, 2019
English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…
Liverpool FC Guns For Youthful Audiences With TikTok Collab
May 27, 2019
Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…
China Likely To Host 2023 AFC Asian Cup
May 16, 2019
China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…
