Football

Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

January 24, 2020

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…

Qatar Sports Investments Eyes Sponsorship Deal With Beckham

January 23, 2020

Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…

Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal

January 9, 2020

Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…

AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League

December 20, 2019

AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…

King Power Gives Back To Thai Football With Latest Infrastructure Deal

December 19, 2019

The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Manchester United

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…

China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew

November 22, 2019

Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…

Qatar Airways Boosts Philippines Football With US$2m Deal

November 10, 2019

Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
DHL Backs Indian Super League (ISL)

Logistics Giant DHL Continues To Back Indian Super League (ISL)

November 3, 2019

DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…