Football

Fun88 Banks On Kobe Bryant’s Legacy For Its Latest Endorsement Deal

June 26, 2019

Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.

Rakuten Invests Deeper Into Sport With Own OTT Platform

June 15, 2019

From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…

Sponsors Go Cold on Neymar Over Rape Allegations

June 11, 2019

Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.

Manchester City Set To Invest In ISL’s Mumbai City FC

June 4, 2019

English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…

Liverpool FC Guns For Youthful Audiences With TikTok Collab

May 27, 2019

Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

FIFA Considers Sponsorship For VAR Breaks

May 9, 2019

FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.

New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness

May 7, 2019

In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.