Football

Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal

August 1, 2019

Spanish carrier Iberia and LaLiga have signed a regional sponsorship in China which will make the airline Spain’s top-tier football league’s official partner for the upcoming season.

Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers

July 31, 2019

Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.

Japan’s 2nd Largest Carmaker Nissan Extends City Football Group Deal

July 25, 2019

City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.

China’s MG Motor Expands Liverpool FC Partnership To A Global Deal

July 16, 2019

China’s MG Motor has expanded its regional partnership with reigning UEFA Champions League winner Liverpool FC into the global tier.

China’s UnionPay Nets Landmark Basketball Deal In Philippines

July 13, 2019

UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.

Singha Extends Long-Term Chelsea FC Partnership

July 11, 2019

Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.

Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner

July 5, 2019

Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.

Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia

July 3, 2019

Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.