Register
to get articles and more to your inbox
News & insights
Archive
Directory
Football
Google Expands Global Partnership With PSG
August 7, 2026
Google has expanded its global partnership with reigning Ligue 1 and UEFA Champions League titleholders Paris Saint-Germain…
The Durand Cup Strikes Partnerships With Tata Gluco+ & StepOut
August 4, 2026
The Durand Cup, Asia’s oldest annual football tournament, has scored a brace of sponsorships. Energy drink Tata…
Malaysia Airlines Renews JDT Partnership
August 3, 2026
Malaysia Airlines has renewed its partnership with MSL giant Johor Darul Ta’zim FC (JDT) for another three…
Doha Bank Extends QSL Title Sponsorship Deal
July 28, 2026
Doha Bank has renewed its title sponsorship deal with the Qatar Stars League (QSL), the West…
BYD Scores Coveted PSG Global Sponsorship
July 20, 2026
Chinese electric car brand BYD has clinched a global partnership deal with reigning Ligue 1 and UEFA…
Chinese Automobile Brand Chery Partners Premier League Club AFC Bournemouth
July 10, 2026
Major Chinese automobile brand Chery has become the Official Automotive Partner of AFC Bournemouth, known as…
Saudi Fast Food Restaurant Chain Albaik Backs 2027 Asian Cup
June 26, 2026
Saudi fast food restaurant Albaik has struck a deal to become a global supporter of the 2027…
Indian Dairy Giant Amul Buys Into 2026 FIFA World Cup Hype
June 24, 2026
Major Indian dairy player Amul has sealed a sponsorship deal with the Spanish national football team…
Chinese Herbal Tea WALOVI Strikes Surprise Global Endorsement With Haaland
June 22, 2026
WALOVI, the global version of Chinese herbal tea drink Wang Lao Ji, has struck a surprising…
Emirates Renews Real Madrid Partnership
June 19, 2026
Emirates have extended and expanded their long-term sponsorship with Spanish club football giant Real Madrid, which first…
