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adidas Backs Lion City Sailors With Latest Deal
June 18, 2025
Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…
Saudi Arabia’s Public Investment Fund (PIF) Backs Upcoming FIFA Club World Cup
June 10, 2025
Ahead of the upcoming FIFA Club World Cup (CWC) this weekend, Saudi Arabia’s Public Investment Fund…
Valvoline Global Backs FIFA World Cup 2026
June 5, 2025
Aramco owned Valvoline Global has become an official supporter of the next FIFA World Cup, which…
Chinese Consumer Electronics Giant TCL Expands Arsenal FC Partnership
June 4, 2025
Chinese consumer electronics giant TCL has expanded its partnership with Premier League club Arsenal FC into…
LaLiga Expands Reach In China With CFL Partnership
May 30, 2025
Spain’s elite professional football league LaLiga has struck a four-year strategic partnership with the Chinese Professional…
Dubai’s DAMAC Properties Scores Global Partnership With Chelsea FC
May 5, 2025
Dubai-based luxury real estate developer DAMAC Properties has clinched a global partnership with Premier League team…
Midea Backs Asian Football Confederation (AFC) With Latest Deal
April 29, 2025
Chinese consumer appliances brand Midea has secured a partnership with the Asian Football Confederation (AFC) till…
Vietnamese Tech Giant FPT Corporation Backs Chelsea FC In Global Deal
April 14, 2025
Vietnamese technology giant FPT Corporation has clinched a global partnership deal with Chelsea FC, with the…
Pokemon Backs 2024/25 Indian Super League Playoffs
April 1, 2025
Japanese anime series Pokemon has secured a deal to back the Indian Super League (ISL), the nation’s…
Vietnamese Energy Drink Brand Wake-Up 24/7 Clinches Manchester City Partnership
March 31, 2025
Vietnamese coffee-flavoured energy drink brand Wake-Up 24/7 has struck a regional partnership deal with Premier League…
