Financial Services/Payment Systems

China’s UnionPay Nets Landmark Basketball Deal In Philippines

July 13, 2019

UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.

Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard

June 2, 2019

Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.

Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal

November 13, 2018

Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.

Mastercard Becomes LoL’s First Global Sponsor

September 21, 2018

Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.

Mastercard Focuses On Experiential Marketing

July 21, 2018

Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Mastercard's 2018 FIFA World Cup Ambush Fail

June 4, 2018

The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.