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Financial Services/Payment Systems
Alipay Poised To Invest US$145m Into Chinese Women’s Football
July 10, 2019
Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.
Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal
November 13, 2018
Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.
Mastercard Becomes LoL’s First Global Sponsor
September 21, 2018
Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.
Mastercard Focuses On Experiential Marketing
July 21, 2018
Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
Mastercard's 2018 FIFA World Cup Ambush Fail
June 4, 2018
The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.
UnionPay Beefs Up Southeast Asian Sponsorship Game With ICC Deal
April 10, 2018
UnionPay has become a premium sponsor of the 2018 International Champions Cup pre-season football tournament in Singapore .
Financial Groups Profit from Korean Womens Golf Sponsorship
August 17, 2017
Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…
MasterCard Changes Tack With a More Purist Martial Arts Platform
August 9, 2017
MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…
