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Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall
February 13, 2017
Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.
MasterCard Making Noises to Push Back into India’s Sponsorship Market
January 27, 2017
Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
Sponsorship Coup For 2015 Mumbai Film Festival
June 15, 2015
The 17th edition of the Mumbai Film Festival has received a sponsorship boost from Reliance Jio Infocomm and Star India.
ASN Verdict: Visa swan dives Into FWC emotions with topical App
July 17, 2014
So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…
FIFA and Visa Renew Partnership Deal
January 14, 2014
FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.
VISA Awarded Monopoly Over Olympic Venues
August 1, 2008
BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…
