Financial Services

A-List Partners For India’s Nascent Rugby Scene

July 29, 2016

While cricket and to a lesser extent football has flourished in India, rugby has never been much of an attraction in the nation’s sporting scene, however things look…

Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?

May 25, 2016

Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…

Bank of Singapore Hops On Another Branded Content Play With CNBC

May 5, 2016

One of the world’s biggest business and financial news network, CNBC, has announced a partnership with Bank of Singapore on ‘Running in the Family’ a new, five-part series.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

Japanese Telco Makes Odd Sponsorship Move Outside Japan

March 30, 2016

One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

Vietnamese Bank Becomes Barcelona's Latest Partner

March 9, 2016

Just last week, we reported on how FC Barcelona had set its eyes on Vietnam for commercial expansion…This wasn't a surprise as football dominates the Vietnamese sports Sponsorship…

Flipkart Banks On Native Ad Platform

March 3, 2016

Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.