November 26, 2012
Major Singapore financial services company, OCBC Bank has been reported to be in negotiations to become the naming rights sponsor of the country's major sporting centre, Sports Hub.
November 5, 2012
Despite last week's disappointment at the 'no show' of two top golfers, HSBC has renewed its sponsorship of the HSBC Championship golf tournament for three years.
October 23, 2012
Financial services company, HSBC, has renewed its title sponsorship of the LPGA Women’s Championship, which takes place in Singapore.
October 18, 2012
Financial services company, Man Group, has not renewed its major sponsorship of Asia's most prestigious prize for literature, The Asian Literary Prize.
July 6, 2012
HSBC will leverage its sponsorship of the Hong Kong Rugby Football Union through a new initiative that involves Australian based Super Rugby franchise, the Waratahs.
May 30, 2012
Major financial services company Barclays will no longer have naming rights to the Singapore Open golf tournament, but according to the head of the Singapore Golf Association, the…
August 25, 2011
HSBC has become the major sponsor of the Hong Kong Rugby Football Union and will back its men’s and women’s national teams. HSBC will receive branding on the…
July 7, 2011
HSBC has added a new element to its rugby union sponsorship in Asia by becoming the sponsor of the Asian 5 Nations, Emerging Player of the year award.…
May 18, 2011
Cathay Pacific and HSBC will be the new co-title sponsors of the Honk Kong Sevens rugby tournament. The deal runs from 2012 to 2015. Both companies have been…
March 7, 2011
Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…