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Financial Services
Cathay Pacific and HSBC to co-sponsor HK Sevens
May 18, 2011
Cathay Pacific and HSBC will be the new co-title sponsors of the Honk Kong Sevens rugby tournament. The deal runs from 2012 to 2015. Both companies have been…
UBS becomes Chinese Formula 1 sponsor
March 7, 2011
Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…
HSBC expands Asian Rugby sponsorship
January 20, 2011
Financial services company HSBC, has increased its sponsorship of Asian rugby by renewing its naming rights sponsorship of the region’s premier fifteen aside rugby competition, the Asian 5…
ANZ backs rugby world cup
May 4, 2010
ANZ will be the fourth worldwide partner for New Zealand's Rugby World Cup 2011, placing it alongside top tier sponsors Emirates, MasterCard and Heineken and making it the…
HSBC Extends Sponsorship of Ceylonese Rugby
December 14, 2009
HSBC has reaffirmed its support for Sri Lankan rugby, once more agreeing to sponsor the Ceylonese Rugby and Football Club.
Barclays Extends Sponsorship of Singapore Open
November 2, 2009
Barclays has announced plans to extend sponsorship of the Singapore Open until 2012. The British bank also announced it will maintain the current prize money of $5 million.
HSBC Renews Commitment to Cobra Rugby
October 29, 2009
HSBC has once more renewed its commitment to Combined Old Boys Rugby Association, agreeing to sponsor the HSBC Cobra 10s tournament for a fifth consecutive year.
INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…
Businesses Rally Behind Asia's Urban Poor
September 3, 2009
Habitat for Humanity International and the International Federation of Red Cross and Red Crescent Societies are the co-organisers of the Second Asia Pacific Housing Forum, drawing wide sponsorship…
CIMB Sponsors Women's Squash Masters
July 28, 2009
CIMB Bank is the title sponsor of the CIMB Singapore Women's Squash Masters, set to return for its third year from 3 to 8 August.
