FIFA

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

FIFA’s Commercial Ambitions In China Ramp Up With Alibaba Partnership

December 9, 2015

Despite FIFA’s well-documented woes, it has sealed an 8-year partnership deal with Alibaba E-Auto for the Club World Cup, replacing long-term sponsor Toyota, which did not renew its…

More Asean Woes For FIFA

October 23, 2015

FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.

Scandal Plagued FIFA Bans Indonesia From International Football

June 4, 2015

The Asian Football Confederation (AFC) has confirmed Indonesia's ban from all international football, including next week's 2018 World Cup qualifiers.

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership

March 20, 2015

NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…

ASN Verdict: “Havaianas FIFAWC Ambush: great in Americas; lame in Asia”

July 16, 2014

There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them