April 12, 2016
While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
December 9, 2015
Despite FIFA’s well-documented woes, it has sealed an 8-year partnership deal with Alibaba E-Auto for the Club World Cup, replacing long-term sponsor Toyota, which did not renew its…
October 23, 2015
FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.
June 4, 2015
The Asian Football Confederation (AFC) has confirmed Indonesia's ban from all international football, including next week's 2018 World Cup qualifiers.
May 29, 2015
Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…
March 20, 2015
NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.
July 17, 2014
So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…
July 16, 2014
There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them
July 15, 2014
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…