Register
to get articles and more to your inbox
News & insights
Archive
Directory
Fan Experience
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
Women’s Cricket Continues to Grow Globally With Strong Audiences
June 26, 2020
This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia
May 29, 2020
Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…
Juventus Engages Fans In China With Innovative Live Gameshow
May 7, 2020
Serie A’s Juventus has become the latest sports team to serve up online content for its…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform
February 1, 2020
Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup
September 11, 2019
Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
