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Horizm Latest Study Reveals Digital Value Of Fans
April 18, 2023
Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…
ASN Insight: The Metaverse The Next Frontier For Asia’s Sponsorship Market?
December 16, 2022
The impact of the metaverse on GDP in Asia could be between US$0.8 and US$1.4 trillion…
HSBC Enters Metaverse
May 2, 2022
HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…
Spectator Bans For Tokyo 2020 Angers Some Local Sponsors
July 9, 2021
The Tokyo 2020 Olympics will now be held without spectators at venues in the Japanese capital and…
Report: Mailman Reveals Online Performance Of European Football In China
February 4, 2021
Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…
Man City Expands Commercial Presence In China
January 30, 2021
Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…
How does the ISL's Sponsorship Scorecard Stack Up In 2020?
November 20, 2020
The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…
ONE Championship Expands Facebook Content Partnership
November 20, 2020
Singapore-based MMA organisation ONE Championship has secured an expansive, global deal with Facebook that includes exclusive…
Tech Mahindra Pushes Kings XI Punjab Digital Fan Engagement
September 24, 2020
Digital fan engagement efforts have hastened since the COVID-19 pandemic and IPL team Kings XI Punjab…
IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet
September 17, 2020
Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…
