Extreme Sports

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.

GoPro Goes The Celebrity Endorsement Route In China As It Battles The YiCamera

August 3, 2015

In a bid to establish and differentiate itself as a market leader in sports and action videography in the Chinese market, American digital camera manufacturer GoPro has appointed…

Under Armour Title Sponsors Singapore Ultimate Open 2014

September 4, 2014

American sports wear brand Under Armour has sealed its maiden event partnership deal in Southeast Asia with the Singapore Ultimate Open 2014.

The North Face Spurs China’s Adventure Sports Culture

February 7, 2014

With polluted megacities and people leading very stressful lives, rediscovering nature through outdoor activities such as hiking, camping and climbing might be what the Chinese need.

Goldwin Korea sponsors Mountaineering and Climbing Federation

December 20, 2012

The licensee of leading outdoor brand, The North Face in Korea, Goldwin Korea, has become a major sponsor of the International Mountaineering and Climbing Federation (UIAA) and will…

AirAsiaX keen to sponsor Powerman Malaysia Duathlon

November 3, 2011

AirAisa X CEO Azran Osman-Rani has said the company was keen to sponsor the Powerman Malaysia Duathlon in 2012 but delays in the construction of a new terminal…

Dongfeng Yueda Kia Sponsors X-Games Asia

March 27, 2009

Dongfeng Yueda Kia Motors is a sponsor of the the 2009 X-Games Asia, the finals of which will be held from in April/May in Shanghai.

RED BULL KEEN TO BACK EXTREME EVENTS IN CHINA

September 17, 2007

Energy drink brand, Red Bull, was the naming rights sponsor of the 2007 Boundless Energy Triathlon Challenge, which took place in Tianjin on 8 September, 2007.

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…