Extreme Sports

Samsung Dives Into A Series Of Global Extreme Sports Deals

April 1, 2024

Ahead of the Paris 2024 Summer Olympics, major South Korean electronics brand Samsung have plunged into…

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.

Case Study: Real Estate Firm JLL Wows Market With An Immersive Spin On Climbing

June 23, 2019

In a highly creative Sponsorship deal, real estate consultancy firm JLL has deployed an immersive technology campaign that centres on Climbing.

Will Casio Plunge Deeper Into Niche Sponsorships?

April 6, 2019

The Japanese watch firm Casio backs the FISE World Series, a multi-disciplinary extreme sports platform which includes Asian pit stops in Saudi Arabia, Japan and China.

Dentsu Set To Boost Sport Climbing Profile Before Tokyo 2020

March 13, 2019

Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.

Tourism Board Switches Formulaic Celebrity Sports For Local Talent

January 8, 2019

In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day

Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content

December 8, 2016

After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.

Thailand Sporting Events Set To Resume

November 14, 2016

As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…