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English Premier League (EPL)
Manchester United renews Singha deal
January 31, 2013
English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…
3K Battery sponsors EPL giant Liverpool
February 2, 2012
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.
Tune Group replaces AirAsia as sponsor of match officials
August 13, 2010
Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…
King Power for Leicester City
August 13, 2010
Thailand's duty free retail giant King Power will become the new shirt sponsor of Leicester City Football Club for the next three years. The new partnership has been…
Singha beer considers English Premier League deals
July 1, 2010
Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…
Tiger Beer and Samsung Sponsor Premier League in Singapore
June 4, 2010
Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.
Samsung Renews Deal with Chelsea FC
July 16, 2009
Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.
AirAsia May Sponsor Manchester United
March 13, 2009
Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…
Everton to remove alcohol sponsor from playing strip
June 11, 2008
English Premier league club, Everton, is one of the first major sporting clubs to completely remove alcohol sponsorship from the kits, albeit only for replica playing and training…
Asian online gambling company turned away from Cardiff City deal
May 31, 2008
The major sponsor of Welsh football club, Cardiff City FC, has turned down a lucrative, tactical sponsorship deal with an Asian online gambling company.
