English Premier League (EPL)

Red Devils Seal Partnership With Korean Pharmaceutical Firm

June 9, 2014

EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.

Sunderland Extends Asian Betting Partnership

June 6, 2014

EPL outfit Sunderland AFC, who survived the relegation battle last season, has continued its ties with online betting firm TLC188 for a further three years.

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

Man City Partners J-League’s YF Marinos

May 21, 2014

EPL champions Manchester City have taken an ownership stake in Japanese league team Yokohama F Marinos (YF Marinos).

Suarez Signs Global Endorsement Deal With 888poker.com

May 16, 2014

While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…

Garuda Clinches New Deal With LFC

January 28, 2014

English Premier League team Liverpool FC, which is in contention for a Champions League qualifying spot, has announced a two-year deal with Garuda Airlines.

Huawei Seals Deal With Gunners

January 17, 2014

EPL club Arsenal have sealed a deal with Chinese IT & Communications giant Huawei as their new global smartphone partner.

Liverpool Football Club Partners Xolo

January 6, 2014

Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…