Branded Content: TV/ Drama

Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands

December 7, 2017

One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.

iflix Commissions First Original Series

December 6, 2017

The Asia-focussed video streaming platform iflix is producing its first-ever original drama series, from out of Malaysia, scheduled to premier globally in mid-2018.

Sponsorship Investment Slows in Asian Formats Despite Ongoing Popularity

November 3, 2017

Gameshows and singing competitions rule TV formats in Asia, taking up almost 50% of the total of 285 format titles broadcast in the first half of 2017 on…

China’s Web Drama Battle Spices Up As Wong Kar-wai Unfurls Big Budget Production

June 3, 2016

Hong Kong cinema’s arthouse darling Wong Kar-wai, is all ready to produce and co-direct a lavish, two-season web drama series.

ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?

December 17, 2015

This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…

Rise Of Homegrown Web TV Dramas in China…Will Sponsors Bite?

February 11, 2015

Local online TV dramas are tipped for major growth in China this year, industry experts claim, with revenues expected to surpass the USD320m mark.

My Love From The Star Set To Become A Mobile Game

August 19, 2014

Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.

Japan’s Fuji TV & China’s iQIYI Collaborate On Drama Series

June 18, 2014

Japan’s Fuji TV and China’s iQiyi video streaming site, which is owned by Baidu, are collaborating on Mysterious Summer, a 15-episode drama series.

Munchys Sponsors Society-Focussed Malaysian Drama Series

September 5, 2008

A brand new drama series is set to hit Malaysia's NTV7 this Sunday night, with the help of The Star Newspaper and snack brand Munchy's. Entitled FRONTPAGE, the…