Branded Content: TV/ Drama

HBO Asia To Produce Taiwanese Original Series "Workers"

April 17, 2020

AT&T's WarnerMedia is set to roll out another original HBO series in Asia, part of its…

Gojek Backed OTT Platform Goplay Taps On Kdrama Popularity For Original Content

November 29, 2019

An Indonesian remake of South Korean hit TV series Tunnel will be one of the first…

Viu Remakes Hollywood Hit Pretty Little Liars For Asia

August 29, 2019

Pretty Little Liars is set to get an Indonesian makeover thanks to a collaboration between Asian streaming platform Viu and Warner Bros. International Television Productions.

Netflix Southeast Asia Original The Stranded

Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers

July 31, 2019

Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.

McDonald's Taps K-Drama Fever For Latest Branded Content Campaign

June 1, 2019

Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.

Video Streamer Hotstar Finally Ramps Up Its Original Content Slate

March 12, 2019

Fox's Indian streamer Hotstar is building on its homegrown original content offerings, including local remakes of BBC shows The Office and Criminal Justice.

Knorr Experiments With In-Video Ad Insertion in HK Drama

September 21, 2018

Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…