Register
to get articles and more to your inbox
News & insights
Archive
Directory
Digital-first
STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow
September 2, 2015
Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…
Indian Media Bigwigs Invest In Digital
January 21, 2015
One of India’s leading entrepreneur and social philanthropist, Ronnie Screwvala will join forces with the former Group CEO of Network 18, B Saikumar, to launch a major digital…
BCG Study Reveals China’s Digital Consumers As Savvy
April 24, 2014
A new study from The Boston Consulting Group (BCG) revealed Chinese digital consumers are more social, do extensive research and expect a seamless brand experience across many different…
Opinion: European Football & Its Biggest Winners In China
February 25, 2014
The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.
Coca-Cola most recalled brand following strong digital strategy
September 3, 2012
Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.
Digital Marketing Expo Draws Industry Sponsorship
November 14, 2008
The ad:tech Shanghai expo, Greater China’s leading interactive marketing event, will be held on 25 and 26 November, and has attracted a wide array of sponsors from China’s…
