Digital-first

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Coca-Cola India Discloses Digital Strategy

March 12, 2018

The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…

Mobile-First Indonesian Audiences Feast On Viral Social Media Content

December 8, 2017

Mobile-first and social media content are most likely to go viral in Indonesia, as the nation’s digital audiences are “millennial by default”, according to a local expert.

PHD Gets Inventive With AI For Lux Campaign In China

May 3, 2017

PHD China - the Omnicom Media Group agency - is banking on artificial intelligence (AI) to enable the integration of content consistently across multiple online video channels.

Britannia Develops Digital Sound Strategy For Indian Gen-Z Engagement

March 17, 2017

Leading Indian biscuits maker Britannia Good Day has partnered MECWavemaker, Gaana.com and Radio Mirchi, to create the nation’s first brand owned 24/7 campus digital radio station to woo…

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Samsung Goes 360° With NY Times

November 2, 2016

Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…

Major Rum Brand Goes Incognito For Latest Digital Campaign

August 25, 2016

While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…

Luxury Category Forecast to Spend Big in Digital

June 8, 2016

Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.

ASN Interview: Mondelez Focusing On “Big Media” Sponsorship Platforms For Growth

October 5, 2015

The term “emerging giant” sounds oxymoronic, but FMCG holding company Mondelez [MDLZ.OQ] – the confectionery and snacks business of Kraft Foods – is maybe not as big a…