Digital-first

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Formula One’s Finances In The Black, First Time Since 2016

February 29, 2020

Formula One made a profit of US$17 million in 2019, the first time since 2016 the…

La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform

February 1, 2020

Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…

Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games

December 3, 2019

Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…

Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia

November 3, 2019

The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…

Tencent Invests In Chinese Anime Platform Kuaikan

August 29, 2019

Tencent has invested US$125m in online anime platform Kuaikan, as part of the Internet giant’s long-term efforts to monetise popular Gen Z platforms.

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

Rakuten Shows Barcelona What Smart Stadiums Look Like

January 17, 2019

E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…

FMCG Giant P&G Gets Techy With Consumer Insights

January 11, 2019

FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…

Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam

September 29, 2018

Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…