cycling

CST Yearns To Improve Ajax FC’s Presence In China

August 13, 2015

Dutch Eredivisie football club Ajax has upgraded its sponsorship deal with the world’s largest bicycle tyre manufacturer Cheng Shin Tire (CST).

LeSports Secures MP & Silva Partnership

July 21, 2015

China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.

Samsung Invests In Cycling Partnership

July 8, 2014

Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.

Malaysian Cycling Hit Hard by Financial Crisis

October 28, 2008

One of Asia's oldest cycling stage races, the Jelajah Malaysia has been hit hard by the global financial crisis and is on the verge of being postponed indefinitely…

New Cycling Event Draws International Stars to Malaysia

October 8, 2008

The inaugural Kuala Lumpur Downtown (KLD) downhill mountain bike competition has drawn international biking champions Steve Peat and Cedric Garcia, who will compete in the event on 18-19…

MALAYSIAN GOVERNMENT THREATEN TO WITHDRAW CYCLING FUNDING

January 16, 2008

The Malaysian government has announced that it will pull out its financial support of the Malaysian National Cycling Federation (MNCF) if certain targets and objectives are not met.

YINHAI SPONSORS CYCLING TOUR WITH ENVIRONMENTAL MESSAGE

September 7, 2007

Yinhai Real Estate was the naming rights sponsor of the Yinhai Real Estate Cup Tour of Erhai Lake 2007, which was a major cycling race that took place…