cycling

Saudi Arabia’s SRJ Sports Investment Eyes Fresh Cycling League

February 13, 2024

In its latest bid to dominate the global sport industry, SRJ Sports Investment, the sporting division…

Major Cycling Event Returns To Hong Kong In May As A Glimmer Of Normality

April 21, 2021

The UCI Nations Cup cycling event in Hong Kong is ready to go ahead next month…

B2B Malaysian Firm Lands First Deal With International Female Cycling Event

September 8, 2019

Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).

Prudential Shifts Into Cycling in HK: Insights

March 9, 2019

Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…

Cycling's "Ferrari" Eyes China With Sponsorship Play

October 7, 2016

Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.

Taiwanese Cycle Giant Plumps For Middle Eastern Market With Fresh Partnership

August 2, 2016

Taiwanese bicycle manufacter Merida, the second largest in its category, is set to partner the first Middle Eastern pro-cycling team as their title sponsor and official equipment supplier,…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

CST Yearns To Improve Ajax FC’s Presence In China

August 13, 2015

Dutch Eredivisie football club Ajax has upgraded its sponsorship deal with the world’s largest bicycle tyre manufacturer Cheng Shin Tire (CST).

LeSports Secures MP & Silva Partnership

July 21, 2015

China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.

Samsung Invests In Cycling Partnership

July 8, 2014

Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.