Cricket/Twenty20

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Cricket Continues To Attract Sponsorship In Bangladesh

November 3, 2015

BRB Cables has secured the title sponsorship of the Bangladesh Premier League (BPL) Twenty20 cricket tournament.

Cricket Association of Nepal (CAN) Banks Deal With Singa Steel

December 13, 2013

Ahead of next year’s ICC Twenty20 World Cup in Bangladesh, the Cricket Association of Nepal (CAN) has landed a three-year sponsorship deal with Singa Steel, one of the…

India's First 3D Ads to Air During T20

April 8, 2010

The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…

Mumbai Indians: Highest Earners in IPL3

March 15, 2010

The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.

Coca-Cola to Sign Three-Year Deal with Champions League T20

September 21, 2009

Coca-Cola India is currently in discussions with ESPN India and looks set to close a three-year sponsorship deal for the Champions T20 League.

Cathay Pacific Official Airline of the Hong Kong Cricket Sixes

September 24, 2008

Cathay Pacific Airways this week signed an agreement to become the official airline of the Hong Kong Cricket Sixes. The tournament is set to take place on 8-9…