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Cricket/Twenty20
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Chinese Electronics Giant Breaks Political Shackles With IPL Deal
August 27, 2020
Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…
IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment
August 5, 2020
Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
Women’s Cricket Continues to Grow Globally With Strong Audiences
June 26, 2020
This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…
BCCI Poised To Invoke Force Majeure As IPL 2020 Season Looks Bleak
April 8, 2020
For the BCCI, the odds of IPL 2020 season happening this year is getting bleaker by…
IPL Braces For US$600m+ Revenue Loss If Cancelled
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard
March 7, 2020
The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
HP Rejigs Indian Sponsorship Strategy With RCB Deal
March 27, 2018
Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…
Is The Gloss of South Asia's T20 Leagues Scratching Off?
March 20, 2018
Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
