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Cricket/Twenty20
BCCI Poised To Invoke Force Majeure As IPL 2020 Season Looks Bleak
April 8, 2020
For the BCCI, the odds of IPL 2020 season happening this year is getting bleaker by…
IPL Braces For US$600m+ Revenue Loss If Cancelled
March 18, 2020
The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard
March 7, 2020
The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
HP Rejigs Indian Sponsorship Strategy With RCB Deal
March 27, 2018
Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…
Is The Gloss of South Asia's T20 Leagues Scratching Off?
March 20, 2018
Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
Debut Short-Form Cricket Tournament Bags Murky Sponsor
December 4, 2017
The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…
Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
Brands Spend Big As T20 Cricket Mania Hits India This Quarter
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship
November 24, 2015
Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…
