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Cricket/Twenty20
DHL Scores Landmark Deal With IPL’s Mumbai Indians
March 3, 2021
Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy
February 17, 2021
Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…
Vivo Set To Sever Ties With IPL Due To Political Pressure
February 9, 2021
Indian Premier League (IPL) title sponsor Vivo is poised to rescind its deal with the Board…
South Asian Entertainment Giant Eros Backs T10 Cricket Tournament
January 20, 2021
Eros Now, the streaming arm of South Asian entertainment player Eros, has deepened its ties with…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
IPL 2020 Sees Rise In Ambush Marketing
October 15, 2020
Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…
IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet
September 17, 2020
Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Chinese Electronics Giant Breaks Political Shackles With IPL Deal
August 27, 2020
Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…
