Cricket/Twenty20

Wonder Cement Breaks New Ground With IPL Partnership 

May 22, 2024

Cement maker Wonder Cement has become the first brand from its category to score a sponsorship…

Amul Seals Sponsorship Deals Ahead Of ICC  Men’s T20 World Cup 2024

May 6, 2024

Ahead of the upcoming ICC Men’s T20 World Cup next month, Indian dairy company Amul have…

Etihad Airways Clinches A Major Deal With IPL’s Chennai Super Kings 

February 15, 2024

Etihad Airways has clinched a sponsorship deal with IPL giant Chennai Super Kings (CSK), led by…

Pakistani Telco Jazz Continues Backing Pakistan Super League 

January 30, 2024

Pakistani telco Jazz has renewed its deal with the Pakistan Super League, the nation’s elite T20…

Tata Group Shells Out Record Breaking US$300m For IPL Title Sponsorship Rights 

January 24, 2024

Indian conglomerate Tata Group has retained the title sponsorship of the Indian Premier League (IPL) for…

Legends League Cricket (LLC) Secures A Raft Of Sponsorships 

November 22, 2023

Legends League Cricket (LLC), which features yesteryear stars, has sealed a fresh sponsorship deal with Radio…

Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League 

October 13, 2023

Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League.  Following the…

IPL 2022 Poised To Rake In Record Sponsorship Revenue 

May 2, 2022

The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…

Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover

April 5, 2022

News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…

Indian-based Tyre Brand Books Big Return To Sports With IPL Deal

November 24, 2021

Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…