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Consumer Electronics/White Goods
South Korea’s Coway Expands In Singapore With BTS Campaign
August 27, 2024
South Korean home appliances brand Coway famed for its water purifiers, has expanded in Singapore with…
Chinese Consumer Appliances Maker Haier Seals French Open Deal
June 5, 2024
Chinese consumer appliances giant Haier has sealed a major sponsorship deal, becoming an official partner of the…
Consumer Electronics Giant TCL Secures Rohit Sharma Endorsement
May 20, 2024
Ahead of the much anticipated ICC Men’s T20 World Cup next month, the Indian arm of…
Chinese White Goods Giant Haier Extends ATP Deal
March 18, 2024
Chinese white goods giant Haier has renewed its deal with the ATP, the governing authority of the…
Chinese Consumer Electronics Giant TCL Renews FIBA Deal
January 22, 2024
Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…
Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Chinese White Goods Giant Haier Banks On Tennis Deals
May 14, 2023
Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
