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Consumer Electronics/Personal Computing
One Championship Scores Gaming Partnership In Philippines
April 21, 2017
Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.
Report: SBI Reveals Difficulties Of Appraising eSports
November 4, 2016
While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…
New Indian Boxing Event Punches Above Weight On The Sponsorship Front
July 12, 2016
The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…
Five Lessons Brands Can Learn From the Best YouTubers
December 14, 2015
With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…
INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION
March 24, 2014
ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…
Lenovo Casts Ashton Kutcher As Product Engineer
October 31, 2013
Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.
Sony’s Gran Turismo Documentary In The Works
September 20, 2013
An official documentary on Sony’s popular racing simulation series Gran Turismo and its creator, Kazunori Yamauchi is officially in the pipeline.
Nintendo partners Nico Nico Douga real world event
December 12, 2012
Video game giant Nintendo has become a partner of popular Japanese online video sharing website operator, Nico Nico Douga.
Acer still mum on future of Olympic sponsorship
July 31, 2012
Taiwanese computer company Acer is yet to indicate if it will remain in the TOP Olympic sponsorship program once its current deal comes to an end at the…
Acer to leave Olympic stable after London
June 8, 2012
Taiwanese technology company, Acer Inc will end its worldwide Olympic sponsorship after the London Games as the IOC looks to review its technology sponsorships.
