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Consumer Electronics/Personal Computing
Acer Continues Investing In Indian Football Sponsorship Market
November 20, 2023
Taiwanese headquartered computer hardware and electronics brand Acer has scored a sponsorship deal with Indian Super…
Acer Scores Football Icon's Endorsement In India
October 30, 2023
Bengaluru based IT brand Acer India has tapped veteran homegrown football stalwart Sunil Chhetri as its…
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
League of Legends (LoL) Launches In-Game Sponsor Ads
May 28, 2020
Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Chinese Tech Giant Lenovo Becomes Inter Milan’s Global Technology Partner
July 5, 2019
Serie A football club Inter Milan have secured a sponsorship agreement with Lenovo as their global technology partner.
Lenovo Focusses Once More on SEA eSports
April 19, 2019
Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.
Thai Cinema Operator Partners With Dell on World’s First eSports Theatre
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.
HP Rejigs Indian Sponsorship Strategy With RCB Deal
March 27, 2018
Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…
Taiwanese Hardware Giant Asus Invests US$16m In Its First eSports Team
January 5, 2018
Leading Taiwanese IT hardware brand Asus has reportedly invested US$16m in the establishment of an eSports operation subsidiary to conquer the Chinese market.
