China

Huawei becomes major sponsor of 2011 Italian Supercup

July 15, 2011

Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…

UBS becomes Chinese Formula 1 sponsor

March 7, 2011

Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…

BMW becomes Chinese Olympic Committee sponsor

January 19, 2011

The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…

Xtep expands sponsorship portfolio

January 13, 2011

Chinese sport apparel company, Xtep will continue to have a strong domestic and international sponsorship portfolio according to a recent statement from the company. The company said it…

MasterCard sponsors Beijing Olympic basketball venue

January 11, 2011

MasterCard has become the naming rights sponsor of Beijing's Wukesong Areana, the basketball venue for the 2008 Olympic Games.

Shanghai World Expo sponsorships "effective"

December 7, 2010

Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.

Citroen Sponsors China's Badminton Team

August 26, 2010

The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…

World Cup ROI: China's First FIFA Sponsor Announces Results

July 29, 2010

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...