China

Huawei keen on rugby league in China

April 11, 2012

Chinese telecommunications company, Huawei is keen to bring rugby league to China and will use its major sponsorship of the Australian rugby league team, the Canberra Raiders, to…

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

BMW sponsors Chinese Olympic teams

March 16, 2012

German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.

China's American Cup challenger announces three new sponsors

August 10, 2011

China's only challenger in the Americas Cup, China Team, has announced online game, Firefall created by Red5 Studios, fashion company, Tony Studio and luxury handbag company, Mbaobao as…

Huawei becomes major sponsor of 2011 Italian Supercup

July 15, 2011

Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…

UBS becomes Chinese Formula 1 sponsor

March 7, 2011

Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…

BMW becomes Chinese Olympic Committee sponsor

January 19, 2011

The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…

Xtep expands sponsorship portfolio

January 13, 2011

Chinese sport apparel company, Xtep will continue to have a strong domestic and international sponsorship portfolio according to a recent statement from the company. The company said it…