China

IMG CCTV joint venture to reinvigorate China Super League

October 22, 2012

Sports marketing giant IMG Worldwide and China’s state television network, CCTV, have signed a 10-year agreement with the Chinese Football Association and its Super League will greatly help…

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.

Li Ning praises Chinese basketball as it renews sponsorship

June 15, 2012

Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.

ASN INTERVIEW: Steve Dainton of the ITTF

May 14, 2012

ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…

Brilliance BMW hire former Volvo China sponsorship head

May 4, 2012

The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.

2011 Asian sponsorship spend down due to lack of Mega Events

April 26, 2012

The upcoming Asia Sponsorship News Annual Report 2011 says that sponsorship spending was down 12% due to the absence of major events such as China's World Expo and…

Huawei keen on rugby league in China

April 11, 2012

Chinese telecommunications company, Huawei is keen to bring rugby league to China and will use its major sponsorship of the Australian rugby league team, the Canberra Raiders, to…

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

BMW sponsors Chinese Olympic teams

March 16, 2012

German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.

China's American Cup challenger announces three new sponsors

August 10, 2011

China's only challenger in the Americas Cup, China Team, has announced online game, Firefall created by Red5 Studios, fashion company, Tony Studio and luxury handbag company, Mbaobao as…