June 25, 2013
Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…
June 19, 2013
Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…
April 4, 2013
Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).
January 16, 2013
English Premier League club, Manchester United has added another two Asian based companies to its sponsorship roster, signing China Construction Bank and Chinese soft drinks manufacturer Wahaha.
December 5, 2012
Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.
November 28, 2012
Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.
November 27, 2012
Australian bank ANZ has become a diamond sponsor of the Shanghai Rolex Masters tennis tournament.
October 22, 2012
Sports marketing giant IMG Worldwide and China’s state television network, CCTV, have signed a 10-year agreement with the Chinese Football Association and its Super League will greatly help…
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
June 15, 2012
Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.