China

GWFX Sponsors Swansea City AFC

June 28, 2013

Capital One Cup winners Swansea City AFC has secured the largest sponsorship deal in its history with GWFX, one of the core brands under global financial services provider…

Fuse China first to track Chinese Celebs Commercial Value

June 25, 2013

Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…

Nike Birdies Two Young Chinese Golfers

June 19, 2013

Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…

Carlsberg becomes Chinese Super League sponsor

April 4, 2013

Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).

Manchester United signs two more Asia facing deals

January 16, 2013

English Premier League club, Manchester United has added another two Asian based companies to its sponsorship roster, signing China Construction Bank and Chinese soft drinks manufacturer Wahaha.

Stephon Marbury critical of Chinese Basketball footwear requirements

December 5, 2012

Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.

Tsingtao signs major Chinese basketball sponsorship

November 28, 2012

Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.

ANZ sponsors Shanghai Masters

November 27, 2012

Australian bank ANZ has become a diamond sponsor of the Shanghai Rolex Masters tennis tournament.

IMG CCTV joint venture to reinvigorate China Super League

October 22, 2012

Sports marketing giant IMG Worldwide and China’s state television network, CCTV, have signed a 10-year agreement with the Chinese Football Association and its Super League will greatly help…

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.