China

Liang Wen-Chong Endorses The R&A

July 10, 2013

China's highest ranked golfer, Liang Wen-Chong, 34, is set to become a brand ambassador for The R&A, golf’s ruling authority outside the US and Mexico and the organisers…

China courts Taiwanese Tennis Sensation

July 9, 2013

After her historic victory in Wimbledon women’s doubles final, 27-year-old Taiwanese tennis player Hsieh Su-Wei is considering to give up her Taiwanese citizenship to represent China, where she…

GWFX Sponsors Swansea City AFC

June 28, 2013

Capital One Cup winners Swansea City AFC has secured the largest sponsorship deal in its history with GWFX, one of the core brands under global financial services provider…

Fuse China first to track Chinese Celebs Commercial Value

June 25, 2013

Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…

Nike Birdies Two Young Chinese Golfers

June 19, 2013

Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…

Carlsberg becomes Chinese Super League sponsor

April 4, 2013

Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).

Manchester United signs two more Asia facing deals

January 16, 2013

English Premier League club, Manchester United has added another two Asian based companies to its sponsorship roster, signing China Construction Bank and Chinese soft drinks manufacturer Wahaha.

Stephon Marbury critical of Chinese Basketball footwear requirements

December 5, 2012

Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.