China

Huawei Scores AC Milan Deal

November 4, 2013

China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.

Halston Prioritises E-Tailing in Asia

October 18, 2013

American fashion label Halston, which was famous in the disco era, has launched a global flagship via its online store.

HK Disneyland Announces Ironman Coup

October 11, 2013

Disney has signed up Tony Stark’s superhero avatar for a new themed zone at Hong Kong Disneyland.

Feature: Li Na Extends Partnership With Crown

October 7, 2013

In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.

SJM And Versace Going Big With Macau Luxury Hotel Project

September 15, 2013

SJM Holdings Ltd, headed by the family of tycoon Stanley Ho has chosen renowned Italian fashion house Versace to design a luxury hotel in Macau City.

Huawei Signs A Sponsorship Deal With Borussia Dortmund

August 19, 2013

China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

Liang Wen-Chong Endorses The R&A

July 10, 2013

China's highest ranked golfer, Liang Wen-Chong, 34, is set to become a brand ambassador for The R&A, golf’s ruling authority outside the US and Mexico and the organisers…

China courts Taiwanese Tennis Sensation

July 9, 2013

After her historic victory in Wimbledon women’s doubles final, 27-year-old Taiwanese tennis player Hsieh Su-Wei is considering to give up her Taiwanese citizenship to represent China, where she…

GWFX Sponsors Swansea City AFC

June 28, 2013

Capital One Cup winners Swansea City AFC has secured the largest sponsorship deal in its history with GWFX, one of the core brands under global financial services provider…