China

INSIGHT: Lanvin Breaks Into China’s E-Commerce Scene

November 27, 2013

French couture label Lanvin has ventured into an e-flagship store on Shangpin.com, a popular Chinese shopping portal.

OgilvyEntertainment & Entgroup Launch BEAM in China

November 25, 2013

OgilvyEntertainment China and Chinese entertainment research agency Entgroup have launched the Ogilvy Branded Entertainment Assessment Model (BEAM) in China.

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).

Neymar Becomes WeChat’s Ambassador

November 14, 2013

FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.

NU’EST-M Set To Scale Chinese Music Scene

November 8, 2013

Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.

Feature: Will Social Shopping Catch On In China?

November 6, 2013

The advent of integrating e-commerce into social media networks has been the latest trend in China’s vast shopping landscape.

Huawei Scores AC Milan Deal

November 4, 2013

China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.

Halston Prioritises E-Tailing in Asia

October 18, 2013

American fashion label Halston, which was famous in the disco era, has launched a global flagship via its online store.

HK Disneyland Announces Ironman Coup

October 11, 2013

Disney has signed up Tony Stark’s superhero avatar for a new themed zone at Hong Kong Disneyland.

Feature: Li Na Extends Partnership With Crown

October 7, 2013

In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.