China

BMW Unveils Special Year of the Horse cars in China

January 31, 2014

The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…

Study Reveals Asian Consumers Are Active Online Brand Followers

January 24, 2014

Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.

Huawei Seals Deal With Gunners

January 17, 2014

EPL club Arsenal have sealed a deal with Chinese IT & Communications giant Huawei as their new global smartphone partner.

Spain’s La Liga On Global Expansion

January 16, 2014

The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…

China’s Theme Park Battle Looms

January 9, 2014

Real estate developer Dalian Wanda, which is headed by China’s wealthiest person, Wang Jianlin, plans to spend US$5 billion to build a theme park to rival Shanghai Disney…

China’s Video Game Market Worth US$13.7 Billion

January 7, 2014

Over 490 million people, more than a third of China’s total population, played video games in the country last year, according to the latest report from China Games…

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.

Unilever China Partners Guangzhou Evergrande FC

December 13, 2013

Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.

Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal

December 11, 2013

Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.