China

Spain’s La Liga On Global Expansion

January 16, 2014

The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…

China’s Theme Park Battle Looms

January 9, 2014

Real estate developer Dalian Wanda, which is headed by China’s wealthiest person, Wang Jianlin, plans to spend US$5 billion to build a theme park to rival Shanghai Disney…

China’s Video Game Market Worth US$13.7 Billion

January 7, 2014

Over 490 million people, more than a third of China’s total population, played video games in the country last year, according to the latest report from China Games…

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.

Unilever China Partners Guangzhou Evergrande FC

December 13, 2013

Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.

Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal

December 11, 2013

Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.

Burberry Risk Losing Signature Tartan Print Rights In China

December 3, 2013

According to China Daily, iconic British fashion label Burberry risks losing exclusive rights to its famous tartan print in China.

INSIGHT: Lanvin Breaks Into China’s E-Commerce Scene

November 27, 2013

French couture label Lanvin has ventured into an e-flagship store on Shangpin.com, a popular Chinese shopping portal.

OgilvyEntertainment & Entgroup Launch BEAM in China

November 25, 2013

OgilvyEntertainment China and Chinese entertainment research agency Entgroup have launched the Ogilvy Branded Entertainment Assessment Model (BEAM) in China.

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).