China

Hana Bank Backs Kim Soo-hyun Museum

June 3, 2014

Korean actor Kim Soo-hyun has become such a phenomenon that there is a museum in Seoul dedicated to him.

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…

INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE

May 30, 2014

Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…

SAIC Motor Ties Up With YOG 2014

May 20, 2014

China’s largest state-owned automobile maker SAIC Motor is set to support Nanjing’s 2014 Youth Olympic Games as its official motor vehicle partner.

Ford Partners Chinese Super League

May 15, 2014

The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…

INTERVIEW: West comes to the East. Insights on Asian Branded Content from a NY-Shanghai content house

May 7, 2014

In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…

Taiwanese Male Pop Idol Endorses Maybelline In China

May 6, 2014

In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…

Xbox One Poised For China

April 30, 2014

Microsoft’s Xbox One is set to become the first foreign game console to enter China since the nation ended its 13-year ban on such video game devices.

Dubai Continues CTTA Partnership

April 25, 2014

Dubai has renewed its partnership with the Chinese Table Tennis Association (CTTA) for a further three years.

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.