China

Ford Partners Chinese Super League

May 15, 2014

The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…

INTERVIEW: West comes to the East. Insights on Asian Branded Content from a NY-Shanghai content house

May 7, 2014

In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…

Taiwanese Male Pop Idol Endorses Maybelline In China

May 6, 2014

In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…

Xbox One Poised For China

April 30, 2014

Microsoft’s Xbox One is set to become the first foreign game console to enter China since the nation ended its 13-year ban on such video game devices.

Dubai Continues CTTA Partnership

April 25, 2014

Dubai has renewed its partnership with the Chinese Table Tennis Association (CTTA) for a further three years.

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Pernod Anticipates Short-Term Stagnant Asian Market

March 31, 2014

French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period in China and…

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…