China

INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Chinese Firm Partners Rayo Vallecano

July 9, 2014

La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.

Dior Gets Arty In China

June 27, 2014

Luxury brands and art have been creating a buzz in China in recent years, but French haute couture label Dior’s latest exhibition in Shanghai is proving to be…

Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia

June 26, 2014

Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.

Swansea City Renews Goldenway Deal

June 19, 2014

EPL club Swansea City has extended its major sponsorship deal with Chinese financial services company Goldenway.

Japan’s Fuji TV & China’s iQIYI Collaborate On Drama Series

June 18, 2014

Japan’s Fuji TV and China’s iQiyi video streaming site, which is owned by Baidu, are collaborating on Mysterious Summer, a 15-episode drama series.

Suning Becomes Barca’s First Chinese Sponsor

June 12, 2014

FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.

Huawei Continues Sponsoring Canberra Raiders

June 10, 2014

Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.

Ajax Amsterdam Has Its Eyes On China

June 5, 2014

Dutch Eredivisie football champions Ajax has strengthened its commercial ties with the Chinese market after agreeing a three-year partnership with stadium lighting company Sengled.