China

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

Girls’ Generation Yoona Bags Cosmetic Endorsement

July 29, 2014

Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.

INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Chinese Firm Partners Rayo Vallecano

July 9, 2014

La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.

Dior Gets Arty In China

June 27, 2014

Luxury brands and art have been creating a buzz in China in recent years, but French haute couture label Dior’s latest exhibition in Shanghai is proving to be…

Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia

June 26, 2014

Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.