China

Dad, Where Are We Going? Goes Kiwi

September 10, 2014

Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…

Hisense Races Into Lotus F1 Partnership

August 29, 2014

China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.

Pacquiao Backs Chinese Boxing Scene

August 27, 2014

One of the world’s biggest boxing talents, Manny Pacquiao hopes to open a chain of boxing academies across China to train potential world champions.

My Love From The Star Set To Become A Mobile Game

August 19, 2014

Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.

Dalian Wanda Drives China’s Branded Children’s Entertainment

August 15, 2014

Chinese real estate and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks by 2020,…

Qbao.com Partners Real Sociedad

August 13, 2014

Spanish football club Real Sociedad has sealed a sponsorship deal reportedly worth US$1.6 million with Chinese mobile technology firm Qbao.com for its upcoming campaign.