China

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

Hosa Partners Major Fina Event

December 16, 2014

Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and 2017 editions of…

Is Lin Dan A Good Fit For Montblanc China?

December 12, 2014

Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.

Disney Eyes China’s Content Market

November 24, 2014

In a move to cement its position in China’s burgeoning content market, Walt Disney Co. has expanded the portfolio of its 15-year partnership with state-owned Shanghai Media Group…

Youku Tudou Bags The Voice Kids Exclusive Rights

November 13, 2014

Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…

Xiaomi Pumps In US$1 Billion For Content Creation

November 7, 2014

Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.

China’s Big Brother Set For Exclusive Web Debut

November 3, 2014

Fifteen years after debuting in the Netherlands, global reality television phenomenon Big Brother is slated for its Chinese debut on popular video site Youku Tudou in early 2015.

Manchester United Scores Chinese Wellness Partner

October 30, 2014

Club football behemoth Manchester United has secured another first in its commercial reach. This time it has collaborated with IVC in a multi-year deal as its first official…

Arsenal & Markets.Com Target Asia

October 27, 2014

ASN subscriber Arsenal FC has announced a deal with Markets.com, one of the world’s fastest growing Forex and CFD trading providers, as an official partner.

Linglong Tyre Partners FSV Mainz 05

October 22, 2014

Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tyre.