China

Alibaba Partners Shanghai Film Festival

March 30, 2015

Chinese e-commerce and entertainment giant Alibaba has agreed a three-year partnership with the Shanghai International Film Festival (SIFF).

ASN INSIGHT: Gambling sponsorship in Asia. Pariah or Saviour?

March 27, 2015

In the past decade, we have witnessed the rise of global online gambling companies sponsoring football clubs in the major leagues of the world, particularly the English Premier…

Huawei Partners Panama Football

March 26, 2015

Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…

Wolf Totem Copyright Kerfuffle In China

March 23, 2015

State-owned film company China Film Group has taken legal action against popular online video sites Youku Tudou, Baidu and Sina Weibo for copyright infringement of Sino-French production Wolf…

Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership

March 20, 2015

NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

Sohu Invests In Saturday Night Live Remake Rights For China

March 3, 2015

Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.

Huawei Rings In Mexican Football Partnership

February 16, 2015

Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.

Rise Of Homegrown Web TV Dramas in China…Will Sponsors Bite?

February 11, 2015

Local online TV dramas are tipped for major growth in China this year, industry experts claim, with revenues expected to surpass the USD320m mark.

Pentathlon Gets A Sponsorship Boost In China

February 3, 2015

French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.