China

Wolf Totem Copyright Kerfuffle In China

March 23, 2015

State-owned film company China Film Group has taken legal action against popular online video sites Youku Tudou, Baidu and Sina Weibo for copyright infringement of Sino-French production Wolf…

Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership

March 20, 2015

NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

Sohu Invests In Saturday Night Live Remake Rights For China

March 3, 2015

Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.

Huawei Rings In Mexican Football Partnership

February 16, 2015

Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.

Rise Of Homegrown Web TV Dramas in China…Will Sponsors Bite?

February 11, 2015

Local online TV dramas are tipped for major growth in China this year, industry experts claim, with revenues expected to surpass the USD320m mark.

Pentathlon Gets A Sponsorship Boost In China

February 3, 2015

French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.

Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador

February 2, 2015

With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.

LeTV Continues Entertainment-Tech Trend In China

January 30, 2015

Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…