China

Can Yili Milk Hollywood?

May 21, 2015

China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…

China's Richest Biz Moguls Back LeTV Sports

May 14, 2015

Alibaba’s Jack Ma and Wanda Group’s Wang Jianlin are among the new investors in sports rights and content venture LeTV Sports.

China’s Next Top Model Gets Glitzy Makeover on CQTV: Displaced incumbent network plays dirty tricks

May 11, 2015

The fifth season of hit reality series “China’s Next Top Model” will be produced by international entertainment rights distributor IPCN, but the incumbent network who lost the format…

ASN INTERVIEW: THE ICC CHAMPION CUP'S IMPACT ON THE CHINESE & ASIAN MARKETPLACE

May 4, 2015

Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…

ASN INSIGHT: La Liga Courts More Chinese Sponsors

April 28, 2015

Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.

Kiwi Rugby Keen To Attract Asian Sponsorship Dollars

April 23, 2015

New Zealand Rugby, the national sports association, is on the hunt for Asian corporate sponsors; banking on the publicity hype behind Japan hosting the Rugby World Cup 2019…

MLB Continues Batting For Youth As It Expands In China

April 20, 2015

Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…

China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie

April 16, 2015

China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…

Dafabet Eyes Thailand & China As It Renews Everton Deal

April 15, 2015

Asian online betting and gaming company Dafabet has renewed its partnership with English Premier League football club Everton, which began in 2012.

LeTV Banking On A-List Directors For New Smartphone

April 14, 2015

Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…