China

GoPro Goes The Celebrity Endorsement Route In China As It Battles The YiCamera

August 3, 2015

In a bid to establish and differentiate itself as a market leader in sports and action videography in the Chinese market, American digital camera manufacturer GoPro has appointed…

New Partner for Inter in Yet Another Chinese Investment into European Football

July 28, 2015

With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…

Unilever Banking On Alibaba Partnership To Revive Fortunes In China

July 22, 2015

Ecommerce behemoth Alibaba and Unilever are forming a comprehensive partnership to enable the global FMCG group to reach more Chinese consumers.

LeSports Secures MP & Silva Partnership

July 21, 2015

China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.

Bayern Munich Game For China Despite Economic Gloom

July 10, 2015

Ahead of Bayern Munich’s tour in China, which begins next week, the club remains bullish in securing partnership deals in this key market, despite the stock market meltdown…

Thailand’s Film Scene Heats Up With New Hollywood Collab

July 8, 2015

Thai tycoon Pimol Srivikorn has joined forces with Hollywood producer Steven Paul to launch Thailand based production company Good Times Films (GTF).

Anta Ventures Into Football With Zheng Zhi Coup

July 7, 2015

Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.

EPL Clubs Get Busy In Asia during the Off-season

July 3, 2015

With EPL pre-season tours in full swing, commercial activities in Asia have inevitably heightened as clubs try to close last minute deals in the region.

FINA Checks In With ANA

July 2, 2015

All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…

KIA Continues Backing Asian Basketball Scene

June 26, 2015

Korean automotive behemoth KIA Motors have secured a deal as the presenting partner of this year’s FIBA Asia Championship and FIBA Asia Women's Championship.