China

NBA China Drives Away With Dongfeng Nissan

October 16, 2015

Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.

Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond

October 9, 2015

It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…

Huajin Securities Partners New WTA Tournament In China

October 8, 2015

The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…

ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market

September 18, 2015

Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…

Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership

September 11, 2015

Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…

After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market

September 9, 2015

Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.

Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash

September 8, 2015

Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…

ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle

September 3, 2015

ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…

Flurry Of Deals For Chinese Football; This Time, They're Domestic

September 1, 2015

Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.

Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma

August 26, 2015

Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for the first half…