Register
to get articles and more to your inbox
News & insights
Archive
Directory
China
Le Vision And Dark Horse Comics Aim High With Content Partnership
November 10, 2015
Le Vision Pictures, the American wing of China’s LeTV, has partnered with Dark Horse Comics to adapt and develop six Chinese-language graphic novels into films.
Chinese Super League Energises With Red Bull... But Which Can is it?!
November 9, 2015
The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.
Asics Partners Beijing Half Marathon
November 2, 2015
Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.
FC Barcelona Expands Its Chinese Youth Football Mission
October 26, 2015
Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.
NBA China Drives Away With Dongfeng Nissan
October 16, 2015
Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.
Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond
October 9, 2015
It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…
Huajin Securities Partners New WTA Tournament In China
October 8, 2015
The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…
ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market
September 18, 2015
Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…
Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership
September 11, 2015
Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…
After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market
September 9, 2015
Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.
