China

GroupM Branded Content Arm In China Grows 207%; Generates USD10m Revenue in 2015

November 25, 2015

While the Chinese economic slowdown continues to batter the media industry, particularly in the traditional landscape, GroupM’s content business in the country has been an anomaly and generated…

Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands

November 19, 2015

Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…

Le Vision And Dark Horse Comics Aim High With Content Partnership

November 10, 2015

Le Vision Pictures, the American wing of China’s LeTV, has partnered with Dark Horse Comics to adapt and develop six Chinese-language graphic novels into films.

Chinese Super League Energises With Red Bull... But Which Can is it?!

November 9, 2015

The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.

Asics Partners Beijing Half Marathon

November 2, 2015

Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.

FC Barcelona Expands Its Chinese Youth Football Mission

October 26, 2015

Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.

NBA China Drives Away With Dongfeng Nissan

October 16, 2015

Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.

Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond

October 9, 2015

It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…

Huajin Securities Partners New WTA Tournament In China

October 8, 2015

The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…