China

Emerging Airline Brand Attracted by Emerging CBA Basketball Team

February 23, 2016

Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…

Ali Music Partners Korea's SM Entertainment

February 15, 2016

Alibaba Group has acquired a 4% stake in leading Korean entertainment network, S.M. Entertainment in a deal worth USD29.8m.

New Chinese Sponsor Causes Uproar In Portuguese Football

January 27, 2016

A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs involved would be…

Hisense Eyes European Growth With UEFA Partnership

January 15, 2016

Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

LeTV Goes The Jack Ma Route As It Eyes CSL Beijing Guoan

January 6, 2016

With Chinese business moguls making a beeline into the rapidly growing local sports industry, it is little surprise that online streaming platform LeTV has its eyes on Chinese…

Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific

December 21, 2015

Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…

Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership

December 11, 2015

The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.

FIFA’s Commercial Ambitions In China Ramp Up With Alibaba Partnership

December 9, 2015

Despite FIFA’s well-documented woes, it has sealed an 8-year partnership deal with Alibaba E-Auto for the Club World Cup, replacing long-term sponsor Toyota, which did not renew its…