China

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

Yanjing Beer Continues Partnering Team Dragon

March 28, 2016

With football hogging the headlines in China, it was inevitable Yanjing Beer, the state-owned brewery, has chosen to renew its sponsorship deal with Team Dragon, the country’s national…

Partnerships Drive Record Revenue At Chinese Super League

March 24, 2016

The annual revenue for the Chinese Super League (CSL) this season has hit new levels at USD230m, according to industry reports.

Major Chinese Infant Food Splashes To Back Youth Football

March 7, 2016

With football being in the spotlight of the burgeoning Chinese sports industry, Beingmate Baby and Child Food has agreed a 10-year deal to develop grassroots youth football with…

Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China

March 4, 2016

Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.

Middleweight CSL Club On A Sponsorship Spree

February 29, 2016

Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.

Emerging Airline Brand Attracted by Emerging CBA Basketball Team

February 23, 2016

Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…

Ali Music Partners Korea's SM Entertainment

February 15, 2016

Alibaba Group has acquired a 4% stake in leading Korean entertainment network, S.M. Entertainment in a deal worth USD29.8m.

New Chinese Sponsor Causes Uproar In Portuguese Football

January 27, 2016

A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs involved would be…