China

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Chinese Dragons Den Makeover Presents Opportunity for Business Innovation Brands

April 15, 2016

The business-themed reality TV show, “Dragons’ Den”, has been optioned in China by an east-meets-west production house and is destined for airtime on Shenzhen TV.

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

Yanjing Beer Continues Partnering Team Dragon

March 28, 2016

With football hogging the headlines in China, it was inevitable Yanjing Beer, the state-owned brewery, has chosen to renew its sponsorship deal with Team Dragon, the country’s national…

Partnerships Drive Record Revenue At Chinese Super League

March 24, 2016

The annual revenue for the Chinese Super League (CSL) this season has hit new levels at USD230m, according to industry reports.

Major Chinese Infant Food Splashes To Back Youth Football

March 7, 2016

With football being in the spotlight of the burgeoning Chinese sports industry, Beingmate Baby and Child Food has agreed a 10-year deal to develop grassroots youth football with…

Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China

March 4, 2016

Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.

Middleweight CSL Club On A Sponsorship Spree

February 29, 2016

Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.

Emerging Airline Brand Attracted by Emerging CBA Basketball Team

February 23, 2016

Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…